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Founder: Jonathan Martinez

I started Be The Light Creatives with one goal in mind: to help people look and feel their best in front of the camera while giving brands content they can trust. Over the years, I’ve worked across sports, entertainment, and corporate events, and that experience has shaped how I approach every project with professionalism, humility, and a genuine focus on serving others.

What matters most to me is consistency and reliability. In LA and Orange County, I’ve been fortunate to build long-term relationships with venues, sports teams, and event partners who know they can count on me. I take pride in showing up prepared, staying calm under pressure, and paying attention to the details that make an event truly shine.

Be The Light Creatives reflects everything I believe in: quality work, client-first service, and delivering results that not only meet expectations but exceed them. My goal is simple to make every activation feel seamless, elevated, and unforgettable for the people and brands I’m honored to work with.

Values

Our values guide everything we produce, from the smallest activation to our largest corporate installations. They reflect our name, our approach, and the experience we offer to every client.

Professionalism

We show up prepared, reliable, and ready to deliver at the highest level for brands, agencies, and large-scale productions.

Creativity

Every setup and overlay is thoughtfully designed to reflect your brand’s identity while engaging guests in a modern, visually compelling way.

Service

We lead with humility, communication, and a white-glove mindset, ensuring every guest and partner feels supported throughout the entire event.

Impact

We create content that moves. Our work is built to generate engagement, capture attention, and drive real value long after the event ends.

What Makes Us Different

Trusted by LA’s Leading Teams and Venues We work closely with professional sports organizations, luxury venues, and large-scale event partners who rely on us for consistent, high-impact results.

Enterprise-Ready Reliability

Fully insured, compliant, and equipped for tight timelines, complex load-ins, and corporate production standards.

Brand-First Creative

Every output is crafted with your brand in mind, from overlays and animation to step and repeats, signage, and custom sets.

Proven Corporate Event Expertise

We specialize in the types of events that demand precision: galas, trade shows, conferences, holiday events, sports activations, and retail installations.

High-Touch Execution

Our team handles talent flow, guest interaction, and on-site direction with professionalism and care, ensuring your event runs smoothly.

Consistent, High-Quality Content

We deliver polished photos, videos, GIFs, and social-ready assets brands can use immediately for marketing, recap, and campaign needs.

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Let’s create something unforgettable for your next event.

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