Blue Moon Brewing Company: Featured Event Partner
Event - Location - Attendance
“109th Rose Bowl Game” – Rose Bowl Stadium, Pasadena, California – 95k attendance
The Project
The Blue Moon Brewing Company commissioned from us a fully branded photobooth activation for the 95,000 fans attending the 109th Rose Bowl. The goal was to capture branded content that would invite social sharing while reliably serving thousands of guests over an eight-hour window. Given the global recognition of both Blue Moon and the Rose Bowl, protecting brand integrity and ensuring a fun, seamless experience were paramount.
Contact Us
360 Photobooth
Branded Booth & Backdrop
Instant Transfer
Post Event Report
Impact and Results
Our activation located in the “Blue Moon Club” main corridor was a massive success. Thousands of fans engaged with the booth, resulting in hundreds of videos captured by guests using the 360 experience and nearly 600k total impressions stemming from this alone. Fans of all ages participated in the complimentary experience, which highlighted their opportunity to attend a globally recognized event.