LA Tourism Preview Party: Event Partnership Overview
LA Tourism Preview Party
An exclusive partner event held at City Club Los Angeles, bringing together corporate partners, sponsors, and stakeholders to celebrate Los Angeles’ role as host of the upcoming FIFA World Cup and Olympic Games. Hosted on the 51st floor with panoramic views of Downtown Los Angeles, the evening highlighted the city’s future on the global stage.
Branded Event Activations & Guest Engagement Experience
Be The Light Creatives partnered with Los Angeles Tourism & Convention Board to create premium branded activations that enhanced guest engagement while celebrating Los Angeles as the future host of two of the world’s biggest sporting events. Our team delivered a Photo Studio Experience and a custom 360 Video Booth activation designed to create memorable content, encourage participation, and reinforce the event’s branding throughout the evening.
Positioned on opposite sides of the ballroom, both activations became major attractions for attendees, creating continuous engagement while delivering high-quality branded photo and video content that guests could instantly share.
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2
51st Floor
100s
Branded
Impact and Results
The Photo Studio Experience and 360 Video Booth quickly became two of the most popular attractions of the evening, generating constant engagement and drawing guests throughout the event. Attendees enthusiastically participated in both activations, creating memorable branded content while celebrating Los Angeles’ exciting future on the world stage.
Due to overwhelming participation, our team remained on-site beyond the scheduled event time to ensure every guest had the opportunity to take part. The activations successfully combined entertainment, branding, and content creation while maintaining the premium atmosphere expected by Los Angeles Tourism and its partners.
The result was a highly successful event experience that delivered meaningful engagement, increased brand visibility, and helped attendees create their own unforgettable “LA Moment” while building excitement for the FIFA World Cup and Olympic Games in Los Angeles.